| Biography: | As the business development manager at Sometrics, Mickey Maher is responsible for fostering new business partnerships and expanding the company’s online game and virtual world portfolio. In this role, he helps maximize revenue for publishers, drive traffic and leads for advertisers, and enhance gameplay for consumers with Sometrics’ technology. The company’s offerings allow partners to learn which audience demographics are responding to specific offers, and directs traffic accordingly to optimize conversions and increase revenue.
Before joining Sometrics, Mickey was head of business development at eMedical Lending, a online lending platform for a wide range of medical procedures. Prior to that he spent 4 years in the financial products industry in a business development role most recently at E*Trade Financial. Maher holds a Bachelor of Science degree in Electrical and Computer Engineering from Purdue University, as well as an MBA from The Marshall School of Business at USC. |
Company portrait:
| Sometrics was co-founded in 2007 by fellow geeks Ian Swanson (CEO), Joseph Hsieh and Matt Gray (CTO). The team lives and breathes social media, as both enthusiasts and developers, and created Sometrics to meet what they see as the biggest need and opportunity online – a way to monetize gaming. Sometrics was the first to tailor its analytics and advertising management solutions to focus on social networking platforms and applications, providing the most relevant and effective audience analysis and social advertising targeting available. In December 2008, the company achieved another first when it launched an advertising server to manage all virtual currency monetization from multiple offer providers. |